And The Winner of the Smartphone War Is… Samsung!
It has today been revealed that Samsung have overtaken Apple to become the world’s largest shipper of smartphones between July and September 2011.
The research, carried out by Strategy Analytics, found that Samsung shipped 27.8 million smartphones in the three month period, compared with 16.8 million from Nokia, and 17.1 million from Apple.
Industry experts believe that Samsung was able to over take favourite, Apple, as customers were left waiting for the launch of Apple’s new model, the iPhone 4S.
In another surprising statistic, Apple only ranks 5th in terms of handset shipping, with 4.4% of the overall annual market share. Nokia comes in at 1st place, with 27.3%, followed by Samsung in 2nd place with 22.6%. The third place slot went to LG with 5.4%, followed by China’s ZTE in fourth place with 4.7%.
Samsung’s profits have more than doubled, with the success of their Galaxy Smartphone range. Alex Spektor of Strategy Analytics told the BBC, “Samsung's rise has been driven by a blend of elegant hardware designs, popular Android services, memorable sub-brands and extensive global distribution”, adding that, “Samsung has demonstrated that it is possible, at least in the short term, to differentiate and grow by using the Android ecosystem."
In total, 117 million smartphones were shipped across the globe in the three month period, which was an increase of 44% from the same period in 2010. It will be interesting to see the statistics over the Christmas season, as smartphone sales are set to rise even more.