- 1 Minute Read
- 12th July 2011
The world’s first advertising campaign aimed at monkeys
New Scientist published an article today stating that New York, advertising executives, Keith Olwell and Elizabeth Kiehner believe that capuchin monkey’s may respond to advertising of a sexually explicit nature.
The idea to conduct the experiment came about after the pair had gone to a TED talk by primatologist, Laurie Santos. It will involve billboard campaigns featuring 2 brands of food, hanging outside the monkeys’ enclosure. One advert will be in favour of the food, the other not.
It is already understood that captive monkeys understand money on a basic level, and when faced with economic games they behave in similar ways to human beings.
The experiment is expected to commence within the next few weeks
Source: The first advertising campaign for non-human primates